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O que é e qual a importância do Endomarketing
Se você já ouviu falar em marketing interno, você já ouviu falar de endomarketing. Ambos querem dizer a mesma coisa: uma ferramenta capaz de criar uma estreita relação entre os colaboradores de uma empresa!
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Endomarketing ou marketing interno? Na dúvida, fique com os dois!

Se você já ouviu falar em marketing interno, você já ouviu falar de endomarketing. Ambos querem dizer a mesma coisa: uma ferramenta capaz de criar uma estreita relação entre os colaboradores de uma empresa!

É uma alternativa moderna para aumentar o comprometimento dos funcionários com os objetivos dessa organização: gestão, metas, resultados, produtos, serviços e mercados onde atua.

 

E tudo isso para que?

Como todo funcionário faz parte do processo de conquista, encantamento e fidelização de clientes externos, é essencial que ele esteja comprometido e com os rumos , objetivos e de acordo com as condições de tudo o que acontece no seu ambiente de trabalho.

Por isso, o endomarketing trabalha e aprofunda a maneira como o colaborador vê a empresa,ouvindo suas sugestões e apresentando soluções para suas necessidades. Dessa forma, é possível despertar um sentimento de orgulho em cada colaborador,tornando- o um aliado no negócio e responsável pelos resultados obtidos.

Ao apostar no Endomarketing,os gestores conseguem formar  espírito de equipe, integrar as áreas da empresa, valorizar o desempenho de cada colaborador conseguindo,com isso, uma parceria baseada em satisfação e confiança.

 

Como se faz um bom endomarketing?

Para se fazer uma boa campanha de Endomarketing é possível escolher entre as muitas ferramentas que ele disponibiliza.Para ter o resultado esperado, é preciso analisar quais as mais adequadas para a realidade da empresa assim como o nível de dificuldade de toda a sua implementação. A partir daí, o sucesso é quase garantido.

 

Com que ferramenta eu vou?

As mais usadas são:

  • pesquisa de satisfação
  • material promocional
  • intranet
  • mural
  • painéis e totens
  • flyers e folhetos
  • comunicação visual em áreas de convivência.

 

Extra, extra!

Fuja do lugar comum, como vale-refeição,transporte ou assistência médica, e parta para mimos extras e especiais:  home office semanal, bônus, descontos em academias, viagens nacionais e internacionais, cruzeiro com a família etc.

 

Quer incentivar seus colaboradores? Motivá-los com uma campanha diferenciada e de acordo com às suas necessidades? A Elu!Live tem a estratégia perfeita de Endomarketing do jeito que você precisa. Vem conhecer.

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