Rua Samuel Morse, 74 – 9º Andar - Brooklin, CEP: 04576-060
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Porque sua empresa deve investir em ações de Inbound Marketing
Ataques invasivos, forçar a barra, insistir em produtos e informações que ele realmente não tem interesse pode ser uma grande perda de tempo e dinheiro.
#

Acredite, o comportamento do consumidor mudou!

Hoje são eles quem procuram informações sobre um produto e não o contrário. Isso mesmo. Ataques invasivos, forçar a barra, insistir em produtos e informações que ele realmente não tem interesse é tudo uma grande perda de tempo e dinheiro. E é aí que entra a importância do Inbound Marketing.

 

Não é magia. É tecnologia!

Apesar das diversas definições pela internet podemos resumir Inbound Marketing como Marketing de atração (na tradução literal do termo):  ações que visam conquistar o interesse dos clientes.

É uma ferramenta que trabalha com criação de conteúdo específico para atrair os consumidores para o que ele procura e para o que é realmente lhe interessa.

 

 Acredite, o retorno é garantido.

Dados comprovam que o Inbound é uma excelente estratégia com retorno comprovado e seguro. E pode significar um grande impacto para o seu negócio.

Enquanto no marketing tradicional você precisa pagar muito por apenas um determinado período para manter sua campanha em rádio e TV, ou em materiais impressos – revistas, jornais,mala direta e folhetaria, no Inbound além de investir pouco, tudo o que é feito fica online para sempre. Lembrando que não há custos para criar perfis nas redes sociais e começar a postar conteúdo, que será visto e compartilhado infinitamente.

 

O mercado está apostando nessa estratégia.

Confira porque você não pode ficar fora dessa.

  • Inbound marketing gasta 62% menos em cada lead gerado do que o marketing tradicional.
  • 50% das empresas que investem no Inbound Marketing relatam um custo menor gasto com cada lead.
  • Pelo terceiro ano consecutivo, o Inbound Marketing recebeu um aumento de 50% em investimento.
  • 80% da equipes de marketing adotaram o Inbound Marketing como objetivo estratégico fixo das empresas.
  • Aproximadamente 75% das agências de comunicação estão usando o Inbound Marketing.
  • Equipes de marketing estão direcionando 34% de sua verba no Inbound Marketing. É 11% mais do que a verba direcionada para o Marketing Tradicional.
  • 32% das marcas estão direcionando os investimento do marketing tradicional para o Inbound Marketing.
  • Inbound marketing custa menos que o marketing tradicional. Por exemplo, 44% das malas diretas nunca foram abertas. Isso é desperdício de postagem e papel.
  • 86% das pessoas pulam os comerciais de TV e 84% dos usuários entre 25 e 34 anos, saíram de um site por causa de uma propaganda intrusiva e irrelevante.

(fonte: Resultados Digitais)

Vem pro Inbound com a Elu! você também. A gente tem tudo pra você entrar nessa nova tendência.

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